Each winter, Grosvenor Square in London transforms into a radiant sea of glowing white roses as part of the Ever After Garden. This serene and luminous installation invites visitors to celebrate and honor the memories of loved ones while supporting a meaningful cause.
A Garden of Remembrance
The Ever After Garden, now in its third year, features over 25,000 roses collected from previous editions. The initiative was co-created by writer Camilla Morton and renowned fashion designer Anya Hindmarch, in tribute to their late friend, Michael Howells—a celebrated art director and production designer.
In Morton’s words to British Vogue:
“It’s a garden for everyone. It’s about remembering a life, not how you lost them. All funds raised go to support the Royal Marsden because it’s such a wonderful institution, but the roses are there for everyone.”
Inspiration from a Global Phenomenon
The installation draws inspiration from the Light Rose Garden, first launched by the Korean creative group Pancommunication in 2014 at Seoul’s Dongdaemun Design Plaza. That exhibition captivated over six million visitors in just one month, showcasing the powerful connection between light, art, and memory.
How to Participate
Visitors to the Ever After Garden can leave a heartfelt dedication to a loved one, with donations starting at £10. Each donation supports the vital work of The Royal Marsden Cancer Charity, combining the spirit of remembrance with a commitment to helping others.
This poignant display not only lights up the festive season but also creates a shared space for reflection, connection, and hope. Whether you're seeking solace or simply marveling at its beauty, the Ever After Garden is a testament to love and remembrance during the holiday season. 📅 The Ever After Garden will run daily until 18th December 2024, from 3 PM to 9 PM.
📍 Where: Grosvenor Square, Mayfair, London W1K 6AN
🎫 Admission is FREE.
🚇 Nearest Underground Stations:
Bond Street (Central & Jubilee lines) – 0.5 miles
Marble Arch (Central line) – 0.4 miles
Green Park (Victoria, Jubilee & Piccadilly lines) – 0.7 miles
📌 Nearby London Attractions:
Hyde Park (0.5 miles)
Selfridges on Oxford Street (0.4 miles)
The Wallace Collection (0.7 miles)
Buckingham Palace (1.1 miles)
*All photos were taken by Ina/WithinLondon, unless stated otherwise.
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