• Ina

The Story Behind the Field of Roses that Lights Up Grosvenor Square Every Winter


Every festive season, Mayfair’s Grosvenor Square turns into an illuminated field of glowing white roses. The Ever After Garden installation offers Londoners the chance to remember and celebrate their lost loved ones.

Although the thoughtful project is already at its third edition, it already has over 25,000 pre-planted roses from the previous years. The concept was brought to the capital by writer Camilla Morton and fashion designer Anya Hindmarch who wished to honour the memory of their friend, the late art director, and production designer Michael Howells.

As Morton told British Vogue,“It’s a garden for everyone. It’s about remembering a life, not how you lost them. All funds raised go to support the Royal Marsden because it’s such a wonderful institution, but the roses are there for everyone.”

The original inspiration came from the iconic attraction Light Rose Garden, an exhibition first launched in 2014 by the Korean creative group Pancommunication. The Dongdaemun Design Plaza in Seoul, Korea drew more than six million visitors in just a month.


Visitors can leave a personal dedication to a friend or family member who has gone before us whilst supporting The Royal Marsden Cancer Charity with a donation of £10 or more.


*All photos were taken by Ina/WithinLondon, unless stated otherwise.

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