Art Exhibition - Andy Warhol Beyond the Brand at Halcyon Gallery

An exhibition titled Andy Warhol, Beyond the Brand runs until March 24th at 148 and 29 New Bond Street, London. This show honours Andy Warhol's life and contributions to the art scene, bringing together his most famous pieces to showcase the remarkable force of his artistic vision. Warhol altered celebrity photos and advertising designs into some of the most renowned and audacious pictures in art history.

Gallery view of "Andy Warhol, Beyond the Brand" at Halcyon Gallery (image source: www.halcyongallery.com)

‘The reason I’m painting this way is that I want to be a machine, and I feel that whatever I do and do machine-like is what I want to do.’ --Andy Warhol

No other artist in history investigated the relationship between art and commerce as much as Andy Warhol (1928–1987). He started as a commercial illustrator, but his portrayal of everyday items like Coca-Cola bottles, Brillo boxes, and Campbell's soup cans helped him make the move to a modern artist.

The artist, whose real name was Andrew Warhola, "Americanized" it to become a brand. He created a public image that seemed unaware of the consequences of his work and was always prepared with witty comments to sidestep inquiries from reporters.

"Andy Warhol" expanded his business ventures to include publishing, production, and record labels. The Ads series, which he made near the end of his life, is the clearest example of his career-long devotion to exploring commercial topics. With these pieces, Warhol gave commercials a higher profile and turned them into eye-catching, colourful pieces of art. By doing this, he blurred the boundaries between fine art and commercial design.

Explore and reflect on his seismic contribution to art history until March 24th at Halcyon Gallery.

📍 148 & 29 New Bond Street, London.

🚇 The closest London Underground Stations to Bond Street are Bond Street (on the Jubilee, Elizabeth & Central lines), Oxford Circus (Victoria, Bakerloo, Central), and Green Park (Victoria, Jubilee, Piccadilly).